Group Created with Sketch.
Volume 6 No. 212


Mexican telecom group America Movil, controlled by Carlos Slim, announced it has been awarded the exclusive rights to next year's Winter Games in Sochi and the 2016 Summer Olympics in Rio de Janeiro on media platforms across Latin America, according to UNIVISION. The agreement does not include the rights for Brazil (UNIVISION, 3/22). CNN MEXICO reported IOC President Jacques Rogge was pleased with the deal. Rogge said, "In 2016 the Olympic Games in Rio will be a significant moment in Olympic history, and we are very pleased to have reached this important agreement to ensure fans across the continent are able to have the best broadcast experience of the games" (CNN MEXICO, 3/21).

FIRST TIME: The AP reported it is the first time the IOC has granted rights to America Movil. The rights to the Rio Games were "in high demand because they will be the first Olympics held in South America." The negotiations with America Movil were led by IOC finance commission Chair Richard Carrion of Puerto Rico. Slim's son-in-law and spokesperson Arturo Elias Ayub told Mexican newspaper La Reforma that the deal gives America Movil the "possibility of re-selling the rights in Latin America" and of broadcasting the games on a new TV channel in Mexico if Slim's Telmex company gets the rights to it once a new telecommunications reform is signed into law. Experts said that securing the Olympic rights allows Slim to expand its presence in Latin America's TV industry but more important, "it shows his business model's aim is to offer convergence services, which integrate the dissemination of voice, data, sound or pictures through a single network" (AP, 3/22).

The BBC is hoping to continue the "culture of collaboration" between internal departments and external companies it embraced around the Olympics and make that way of working the “norm” within the organization, according to Lara O'Reilly of MARKETING WEEK. Speaking at The Guardian’s Changing Media Summit in London, the BBC’s future media Dir Ralph Rivera said the scale and spirit of the Olympics allowed collaboration to become possible but said he is working to ensure it is the "norm" at the organization, not the "exception." During the Olympics the BBC worked with other companies -- such as O2, Sky, Virgin Media, BT and others -- to deliver its around the clock coverage on linear TV, online and mobile as it looked to make “the Olympics for digital what the Coronation was for TV." Internally, Rivera said he is working to do more to "connect the boffins and the luvvies" (MARKETING WEEK, 3/22).

The ITV network will continue to broadcast live free-to-air TV coverage of the MSA British Touring Car Championship through '17. The three-year extension was signed with one year of the current agreement still remaining. This secures the BTCC’s ITV broadcasting agreement for the next four seasons. All BTCC race days will continue to be broadcast live on both ITV4, ITV4 HD and online at Live coverage from each event will be screened for seven hours (11am-6pm) and is unique in U.K. motor sport. The 60-minute race highlights programs will also continue on ITV, ITV HD, ITV4 and ITV4 HD in the week following each live event. These will be repeated three times and are also available to view for 30 days after broadcast via the online ITV Player (BTCC).

Pitch Int'l and MP & Silva announced a partnership to develop and manage joint projects across Asia. Based in Singapore, the partnership will utilize the collective strengths of the two sports media rights agencies to develop selected projects, including the acquisition and distribution of rights, production services and events management. Properties such as Brazil Global Tour, Six Nations Rugby, Ascot and Racing UK, Capital One Cup and nPower Championship were selected to kick-start the partnership. A number of new projects focused on Asia are currently under negotiation. Together, Pitch Int'l and MP & Silva distribute over 15,000 hours of programming to over 200 broadcasters across the globe (MP & Silva).

German pulic broadcaster ARD "recorded strong ratings for the broadcast of Saturday's super middleweight fight between Arthur Abraham and Robert Stieglitz," according to David Grzeschik of QUOTEN METER. A total of 4.2 million viewers tuned in at 11:30pm German time. The number translated into a very strong 21.7% market share. In the target demographic 14-49, Stieglitz's TKO victory after only three rounds was watched by 830,000 viewers, which equaled a 10.9% share (QUOTEN METER, 3/24).

MALAYSIAN MORNINGS: QUOTEN METER's Grzeschik also reported German free-to-air TV channel RTL received top ratings for its broadcast of the F1 qualifying session from Sepang, Malaysia. The session attracted 1.3 million viewers at 8:30am German time. The fight for the pole position, which was won by Red Bull driver Sebastian Vettel, recorded a 22.2% market share (QUOTEN METER, 3/24).

FOOTBALL RATINGS: TELELOCURA reported Spain free-to-air channel Telecinco's broadcast of the World Cup qualifying clash between Spain and Finland "surpassed 6 million viewers" and had a 36.7% market share. The game finished in a 1-1 draw (TELELOCURA, 3/23). LE PARISIEN reported free-to-air channel TF1's broadcast of the World Cup qualifying game between France and Georgia pulled in 7.1 million viewers and a 29% market share. France won the match 3-1 (LE PARISIEN, 3/23).

The England and Wales Cricket Board (ECB) and the BBC announced a new broadcast partnership for county cricket, with live ball-by-ball commentary of every LV= County Championship match available throughout the season, plus all Yorkshire Bank 40 and Friends Life t20 matches. Starting with the opening of the LV= County Championship the commentaries will broadcast via BBC online streams, which will be hosted on the BBC Sport website and promoted on BBC Local Radio websites, the ECB website and county cricket websites (ECB). ... The German Tennis Association (DTB) "has agreed to a new partnership with media company ProSiebenSat.1 Media AG as the organization's new media partner." The DTB signed a "long-term strategic corporation" with the company. The organization "is expecting a noticeably increased TV presence of its sport, especially of its Davis Cup and Fed Cup matches" (DPA, 3/21). ... SportAccord, the organization representing Olympic and non-Olympic int'l sports federations and organizations, has announced an exclusive partnership with the global communications firm Burson-Marsteller. The alliance means Burson-Marsteller will become SportAccord’s exclusive communications advisor, and will support the strengthening of the SportAccord brand and offerings including SportAccord Multi-Sports Games and .sport.  The firm will also be the recommended service provider to SportAccord’s 107 member organizations (SportAccord).