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Volume 10 No. 22
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La Liga Club Atletico Madrid Negotiating Title Sponsorship Deal With Bwin

La Liga club Atletico Madrid wants online betting provider Bwin to become its title sponsor next season and the "negotiations are under way," according to GOAL. For this season, the Madrid-based club has a main jersey deal with Azerbaijan’s tourism authority worth €12M ($15.6M). The team has "maintained contact with a number of different companies over the past weeks," but Bwin has been the most convincing "and has the best possibility" of being chosen as the title sponsor. Bwin currently sponsors Atletico rivals Real Madrid, but the deal expires at the end of the season (GOAL, 3/22).