Constantin Medien Group, Sports, Event Marketing Exceeds Business Forecast In '12
Germany's Constantin Medien Group "exceeded its business expectations" in '12 primarily in the film segment as well as in the sports- and event-marketing segment," according to 4-TRADERS.com. Group sales increased over last year's figure by 11.8% to €520.5M ($671.6M). Sales were "significantly above the projected target range" of between €460M ($594M) and €480M ($620M) in '12. Sales in the sports segment "slightly increased" by 4.4% to €161.9M ($209M). This was "particularly driven" by the online division (Sport1.de) and the pay-TV station Sport1+, which "significantly expanded its broadcasting" in '12. The free-TV station Sport1 "experienced a challenging year, which was also caused by growing competition from new male-targeted stations in the context of digitalization." A number of new formats and projects were developed in the past months to "sharpen the sports channel's profile and to promote the multimedia development of the umbrella brand Sport1." Segment earnings improved in '12 by €900,000 to €4.9M ($6.4M). With '12 sales of €57.6M ($73.7M), the sports- and event-marketing segment was behind the prior year's level (€73.2M), but were above the expectations for the year. The sales decline "was caused by the change in the business relationship with the UEFA, among others, due to the transfer of the match-organization to the UEFA and the transfer of the music activities" to the segment other business activities (4-TRADERS.com, 3/21).