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Volume 10 No. 22

Marketing and Sponsorship

EDF Energy "has renewed its sponsorship" of The British Paralympic Association through the 2016 Rio Olympics, according to Matthew Chapman of MARKETING MAGAZINE. The deal means the energy supplier "will support the ParalympicsGB team and join BT, Sainsbury's and Deloitte as a sponsor for the next four years," which includes the 2014 Sochi Olympics. EDF will also continue its 'Team EDF' ambassador program, which supported individual Paralympic athletes, including swimmer Ellie Simmonds, during the London Games (MARKETING MAGAZINE, 3/15).

SAMSUNG PARTNERS: The JAMAICA OBSERVER reported Samsung has become a partner of the Sochi Winter Paralympics. The announcement will take place at the Sochi 2014 Paralympic Games official one-year-to-go celebration in Moscow (JAMAICA OBSERVER, 3/16).

Microsoft recruiter Nigel Frank Int'l has agreed to a three-year sponsorship deal with the Lotus F1 team. Nigel Frank Int'l will be helping to source top candidates for IT positions within Lotus F1 team. The Lotus F1 team has also joined forces with Microsoft for a three-year sponsorship. The Microsoft Dynamics logo will be featured prominently on both the Lotus F1 team cars and the drivers' overalls. The partnership debuted at the season-opening Australian Grand Prix in Melbourne (Nigel Frank).

German pay-TV channel Sky has signed a new, exclusive sponsorship deal with luxury watchmaker Rolex to sponsor its F1 broadcasts. The Swiss-based watchmaker already sponsors Sky's golf broadcasts as well as its Wimbledon coverage (Sky Media Network). ... German 3rd League football club Stuttgarter Kickers have reached a new sponsorship deal with fashion company s.Oliver. The company's logo will be featured on the sleeve of the team's jersey. The deal will run through June 30 (Stuttgarter Kickers). ... F1 team Force India has agreed to a new partnership with electronics company Medion AG as an official team partner for the '13 season. Medion will use the association to promote its Medion Mobile brand. The company's logo will be featured on the car, the drivers’ and mechanics’ suits, and the team’s marketing tools. The partnership will also give the team access to a wide range of Medion products (Force India). ... Indian Premier League side Rajasthan Royals has partnered with Garnier Men, a skincare product manufacturer for men, as its official grooming partner (Rajasthan Royals). ... Queensland Rugby revealed that boutique wine maker Agnew Wines has joined it as a new sponsor. Agnew Wines has signed a three-year partnership as official wine supplier, and through their label Cockfighter's Ghost has launched a new wine bar at Suncorp Stadium (Queensland Rugby).