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Volume 6 No. 197


ESPN STAR Sports has "picked up the broadcast rights" of Indian Mixed Martial Arts property Super Fight League for five years, according to Gaurav Laghate of the BUSINESS STANDARD. ESS "will air 23 SFL Fight Nights live on a fortnightly basis" from the '13-14 season, which kicks off in Mumbai on March 29 and will continue all year round until the end of March '14. ESPN Software India COO Vijay Rajput said, "This acquisition enables us to expand our content in MMA fighting, and we think this property will get a lot of traction with fight fans across the country." Launched in '12, SFL is a "brainchild of Rajasthan Royals co-Owner Raj Kundra and Bollywood actor Sanjay Dutt" (BUSINESS STANDARD, 3/13).

German pay-TV channel Sky "has received satisfying ratings for its broadcast of Tuesday's Champions League matchups," according to Manuel Weis of QUOTEN METER. Sky attracted an average of 940,000 viewers to its three broadcast feeds on Tuesday night. The number translated into a market share of 3.2%. In the target demographic 14-49, the games were watched by 470,000 viewers, which equaled a 4.2% share. Interestingly, the simulcast feed of both round of 16 matchups attracted the most viewers. An average of 460,000 viewers tuned in to watch Sky's CL simulcast. Around 430,00 viewers watched the broadcast of the Schalke's 3-2 defeat by the hands of Galatasaray, while Barcelona's 4-0 victory against AC Milan attracted only an average of 30,000 viewers (QUOTEN METER, 3/13).

SPAIN: EUROPA PRESS reported that free-to-air channel La1’s broadcast of the Champion’s League match between Barcelona and AC Milan (4-0) was viewed by more than 8.8 million spectators and a 41.7% share. An average of 16.7 million viewers watched at least one minute of the match, while the “golden minute” occurred at 10:32pm local time with 11.3 million viewers and a 48.2% share (EUROPA PRESS, 3/13).

ENGLAND: ITV's Champions League coverage of Barcelona vs. AC Milan pulled in 4.47 million viewrs (18.9%) between 7:30-10pm (DIGITAL SPY, 3/13).

Pan-European broadcaster Eurosport "has acquired media rights to the women's Bundesliga and will broadcast its first women's Bundesliga game on March 30." Eurosport "will show the game between Bayern Munich and Turbine Potsdam and depending on the game's ratings, the channel might add additional matches." Eurosport and the German Football Federation (DFB) "are currently in talks about a further involvement of the channel" (REVIER SPORT, 3/12). ... Netball's ANZ Championship "has a new broadcast partner after SBS agreed to telecast games." SBS will show a game live each week and has also programmed a highlights package, starting from the opening round on March 24 (NEWS LTD. NETWORK, 3/14).