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On The Open Highway: NBC To Air Four F1 Races This Year, Beginning With Monaco

NBC will "pre-empt its Sunday morning staples 'Today' and 'Meet the Press' this May to show the Monaco Grand Prix live" on May 26 at 7:30am ET, according to Tripp Mickle of SPORTSBUSINESS JOURNAL. The telecast "marks the first time the famed race will be aired live on U.S. broadcast TV." NBC Sports Group President of Programming Jon Miller said, “Monaco captures what Formula One is. It’s got the glamour and the celebrities.” Mickle noted the Monaco Grand Prix will be the "first of four F1 races that air live on NBC this year." The other three -- Montreal on June 9; Austin on Nov. 17; and Brazil on Nov. 24 -- "give F1 unprecedented network coverage in the U.S." Another 13 races will "air on NBC Sports Network and two races will air on CNBC because of a scheduling conflict" with the Tour de France on NBC Sports Net. The net’s sales team "signed a deal with Rolex that makes the watch company the presenting sponsor of all of its F1 coverage." It also "picked up advertising commitments from ExxonMobil, Mercedes-Benz, Pirelli, John Deere and other companies." Miller said, “We’ve gotten tremendous sponsor and advertising support before we’ve even broadcast one race.” Mickle noted NBC Sports "plans to block off three hours of coverage for every F1 race" (SPORTSBUSINESS JOURNAL, 3/11 issue). NBC is billing its broadcast as “Mimosas from Monaco” (USA TODAY, 3/11).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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