NBA Chinese New Year Celebration Reaches More Than 100 Million Fans Across China
The NBA's second Chinese New Year celebration reached a total of 107 million fans on TV and digital media, an increase of more than 11% compared to last year. The '13 celebration featured a record of 23 live games over eight days from Feb. 7-14. Five NBA teams hosted in-arena celebrations celebrating the holiday with Chinese culture, food and entertainment. NBA China marketing partners Harbin Beer and Peak Sports were co-presenting partners of NBA Chinese New Year Celebration 2013 (NBA).