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Volume 6 No. 214
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South Africa's Premier Soccer League Agrees To Five-Year Deal With Telkom's 8ta

Telkom powered mobile phone operator 8ta will be the official mobile partner of South Africa's Premier Soccer League for the next five years, according to VENTURES AFRICA. The agreement "covers all mobile voice and data products" to be used by the PSL under the 8ta’s “081 prefix” and extensive branding and marketing activities. The agreement provides 8ta with "exclusivity in the implementation of additional mobile platforms, mobile payment offerings, fan community tools and other mobile applications on behalf of the PSL" (VENTURES AFRICA, 3/6).