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Volume 10 No. 23


An Australian Greens senator "pushing for gambling advertising to be banned" in the Australian Football League, also "wants the promotion of alcohol to be outlawed in sports broadcasts," according to Adam Cooper of THE AGE. Greens spokesperson Richard Di Natale said that "a loophole in broadcasting laws meant alcohol could be advertised during televised sport even though children formed a significant share of viewers." He wants a "complete ban on betting agencies advertising during telecast sport, and on Thursday called for a similar ban on alcohol commercials." He said alcohol was a ''much, much bigger problem than illicit drug use in the community.'' Di Natale said, ''I would like to see the AFL sever its relationship with the alcohol industry. The AFL has done some great things in regard to indigenous issues and women's issues, but it's got a real blind spot when it comes to alcohol'' (THE AGE, 3/8).

The French Professional Football League (LFP) revealed Senegalese broadcaster Radio Dunyaa Vision has acquired the rights to show Ligue 1 matches in Senegal in a deal running through the end of the '14-15 season. RDV will show one match live on Friday nights (17:30 GMT) and a weekly highlights show of 52 minutes. The agreement sees Ligue 1 continue to develop its global reach, especially in sub-Saharan Africa. Currently Canal+ Afrique, Setanta Africa, Zuku TV, Sartimes and TV5 Monde comprise the other broadcasters of Ligue 1 in sub-Saharan Africa (LFP). EUROSPORT noted it will be "the first time in the history" of Senegal that the Ligue 1 will be shown live on free-to-air TV. Terms of the deal "were not disclosed." Friday's game between Rennes and St. Etienne will be the first game shown by RDV (EUROSPORT, 3/7).

Telkom powered mobile phone operator 8ta will be the official mobile partner of South Africa's Premier Soccer League for the next five years, according to VENTURES AFRICA. The agreement "covers all mobile voice and data products" to be used by the PSL under the 8ta’s “081 prefix” and extensive branding and marketing activities. The agreement provides 8ta with "exclusivity in the implementation of additional mobile platforms, mobile payment offerings, fan community tools and other mobile applications on behalf of the PSL" (VENTURES AFRICA, 3/6).

ESPN STAR Sports is "set to launch a new channel, especially for the Indian sub-continent keeping in mind the growing need of the Indian sports fans," according to the PTI. The new channel -- STAR Sports 2 -- will be officially launched on Monday and "will showcase live and non-live events across sporting categories -- cricket, soccer, tennis, motor racing and golf." In the first month of its launch, the channel will cover tournaments like Serie A and La Liga football, Bangladesh Premier League cricket, NASCAR racing and prime tennis from the men's ATP Tour amongst others (PTI, 3/7). INDIAN TELEVISION reported the channel "will be initially available on digital cable networks and will be subsequently rolled out on analog cable networks across the country." STAR "is launching the new channel to avoid overlapping of cricket content with other sports content" (INDIAN TELEVISION, 3/5).

The NBA's second Chinese New Year celebration reached a total of 107 million fans on TV and digital media, an increase of more than 11% compared to last year. The '13 celebration featured a record of 23 live games over eight days from Feb. 7-14. Five NBA teams hosted in-arena celebrations celebrating the holiday with Chinese culture, food and entertainment. NBA China marketing partners Harbin Beer and Peak Sports were co-presenting partners of NBA Chinese New Year Celebration 2013 (NBA).

German public broadcaster ZDF "obtained satisfying ratings with its broadcast of Wednesday's Champions League game between Paris St. Germain and FC Valencia," according to Manuel Weis of QUOTEN METER. A average of 3.45 million viewers tuned in to watch the 1-1 draw, which resulted in PSG advancing to the quarterfinals. The number equaled a 12.2% market share. In the target demographic 14-49, the game, which started at 8:45pm German time, attracted 1.07 million viewers or a 9.7% share (QUOTEN METER, 3/7).

FRANCE: Pay-TV channel Canal+'s broadcast of the game brought in 1.855 million viewers and a 7% market share. The numbers "are the best of the season" for the Champions League (LE PARISIEN, 3/7).

Sky Sports has agreed to a new rights deal with the Professional Darts Corporation that "will take their partnership into its 25th year," according to Andrew Laughlin of DIGITAL SPY. Under the new five-year deal, Sky Sports viewers will get "over 50 days of live and exclusive darts throughout the year," including the Ladbrokes World Darts Championship each Christmas until '18. They will also get live coverage of the McCoy's Premier League, World Grand Prix, William Hill Grand Slam of Darts, Betfair World Cup of Darts and the Betfair World Matchplay. The World Championships now offers £1M ($1.5M) in prize money, and over £5M ($7.5M) is paid out annually in prizes on the PDC circuit. Alongside TV coverage, live PDC darts "will also be available via Sky Go, the multi-platform service for watching Sky TV on other devices such as smartphones, laptops and games consoles" (DIGITAL SPY, 3/7).

Sports marketing agency SPORTFIVE Int'l has extended its cooperation with basketball world governing body FIBA for the sale of media rights to the Basketball World Cup, FIBA Asia Championships and other continental championships for men and women. The agreement will continue to cover media rights throughout Asia (excluding Japan and the pan-Arab region) through to '15 and will include the 2013 FIBA Asia Championship in the Philippines, the 2013 FIBA Asia Women's Championship in Thailand, the 2014 FIBA Basketball World Cup in Spain, the 2014 FIBA Women's World Championship in Turkey, and in 2015 the FIBA Asia Championships for men and women with the host countries to be announced soon (SPORTFIVE).