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Marketing and Sponsorship

Marketplace Roundup: WTA Signs Multi-Year Agreement With Megton Electronic

The WTA reached a multi-year agreement with Chinese LED tennis court and general sports facility lighting company Megton Electronic Lightening. Megton will become the official lighting system partner for the WTA in the Asia Pacific region (WTA). ... La Liga club Athletic Bilbao has renewed its partnership with Coca-Cola (Athletic Bilbao). ... German 3rd League football club Stuttgarter Kickers has agreed to a partnership with communications company apareo. The new long-term deal will see apareo redesign the club's online presence, www.stuttgarter-kickers.de (Stuttgarter Kickers). ... Ryder Cup Europe and the family-owned company Baron Philippe de Rothschild SA signed an agreement for Mouton Cadet to be the official supplier of wine to the 2014 Ryder Cup at Gleneagles in Scotland and to the 2018 Ryder Cup at Le Golf National near Paris in France (European Tour). ... Speedo has signed British Olympian Michael Jamieson to become its brand ambassador (Speedo). ... The Sauber F1 team has expanded its partnership with carbon and composite parts manufacturer PaucoPlast AG. The logo of the team's technical partner will be displayed on both the car (on the rear section of the sidepods) and the team's equipment (Sauber F1).

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ Morning Buzzcast: April 22, 2024

Pegulas eyeing limited partner; The Smiths outline their facility vision; PWHL sets another record and new investments in women's sports facilities

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

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