Lotus F1 Team Signs Sponsorship Deal With Business News Network CNBC
Lotus F1 Team announced CNBC as its official business media partner. The new agreement will allow Lotus F1 Team partners advertising exposure on its int'l network, which reaches 390 million people. This new relationship builds on the team's recent partnerships with Microsoft, Unilever and Coca-Cola. CNBC branding will be featured on the nose of the team's '13 car, as well as on driver and pit crew overalls, team uniform, branding around the paddock and on marketing materials (CNBC).