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Volume 6 No. 216

Marketing and Sponsorship

Lotus F1 Team announced CNBC as its official business media partner. The new agreement will allow Lotus F1 Team partners advertising exposure on its int'l network, which reaches 390 million people. This new relationship builds on the team's recent partnerships with Microsoft, Unilever and Coca-Cola. CNBC branding will be featured on the nose of the team's '13 car, as well as on driver and pit crew overalls, team uniform, branding around the paddock and on marketing materials (CNBC).

Dennis Rodman has received numerous endorsement deal offers, including many from non-U.S. companies, since the news broke about his meeting with North Korea leader Kim Jong-un, Rodman’s agent, Darren Prince, told SportsBusiness Journal Thursday. “If I wanted to sign a dozen deals by Monday I could do it,” said Prince, CEO and President of Livingston, NJ-based Prince Marketing Group. “There are some billion-dollar companies overseas that are talking to us.” Prince did not name the companies he said were interested in endorsing Rodman, but said the include a large U.S. law firm as well as a tech company and a cellular provider,which are both based in Europe.

SOME TV TIME: Rodman is planning to do one major national TV interview in the U.S. about his meeting with Kim next week to tell his side of the story about why and how he became the first American to meet with with the North Korean leader, Prince added. Rodman had not selected which TV show he would do as of early Thursday. Rodman went to North Korea to film a documentary about basketball and a kids basketball camp in North Korea that is scheduled to air on HBO in April. Prince said Rodman is “not political” and was surprised when Kim wanted to meet with him. Prince: “He called me and said, ‘You are not going to believe this. I had Kim talk to me.’ This had nothing to do with Dennis restarting his brand or anything like that.”

The WTA reached a multi-year agreement with Chinese LED tennis court and general sports facility lighting company Megton Electronic Lightening. Megton will become the official lighting system partner for the WTA in the Asia Pacific region (WTA). ... La Liga club Athletic Bilbao has renewed its partnership with Coca-Cola (Athletic Bilbao). ... German 3rd League football club Stuttgarter Kickers has agreed to a partnership with communications company apareo. The new long-term deal will see apareo redesign the club's online presence, (Stuttgarter Kickers). ... Ryder Cup Europe and the family-owned company Baron Philippe de Rothschild SA signed an agreement for Mouton Cadet to be the official supplier of wine to the 2014 Ryder Cup at Gleneagles in Scotland and to the 2018 Ryder Cup at Le Golf National near Paris in France (European Tour). ... Speedo has signed British Olympian Michael Jamieson to become its brand ambassador (Speedo). ... The Sauber F1 team has expanded its partnership with carbon and composite parts manufacturer PaucoPlast AG. The logo of the team's technical partner will be displayed on both the car (on the rear section of the sidepods) and the team's equipment (Sauber F1).