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Marketing and Sponsorship

Marketplace Roundup: DFB Signs Premium Partnership With German Software Company SAP

The German Football Federation (DFB) has signed a new premium partnership with German software company SAP. The federation wants to, together with SAP, develop its software structures such as ticketing system as well as the general service for fans, club and associations. The partnership will run until Dec. 31, 2017 (DFB). ... Second Bundesliga club FC Ingolstadt has signed a long-term contract with sports marketing company UFA Sports. The company will become the exclusive marketing partner of the club and focus on national sales (FC Ingolstadt). ... Int'l swimming governing body FINA and Mikasa have renewed their partnership unil '16. The Japanese company will exclusively supply water polo balls to all FINA-governed water polo competitions, including the FINA World Championships. The deal covers FINA competitions including: the World League, Junior World Championships, Youth World Championships and the World Cup (FINA).

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SBJ Morning Buzzcast: April 22, 2024

Pegulas eyeing limited partner; The Smiths outline their facility vision; PWHL sets another record and new investments in women's sports facilities

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

SBJ I Factor: Gloria Nevarez

SBJ I Factor features an interview with Mountain West Conference Commissioner Gloria Nevarez. The second-ever MWC commissioner chats with SBJ’s Ross Nethery about her climb through the collegiate ranks. Nevarez is a member of SBJ’s Game Changers Class of 2019. Nevarez has had stints at the conference level in the Pac-12, West Coast Conference, and Mountain West Conference as well as at the college level at Oklahoma, Cal, and San Jose State. She shares stories of that journey as well as how being a former student-athlete guides her decision-making today. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Sports Media Podcast March 27 2024 The Big Get John Smoltz

12 mins

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