Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Media

ESPN and Omnicom Publish Study On Latin American Sports Fans

A new online research study, conducted by OmnicomMediaGroup and ESPN, has revealed that Latin American sports fans have changed their daily media consumption and sports information-gathering routines due to advances in technology which allow for multiplatform, simultaneous access to devices like computers, laptops and smartphones. Another finding has revealed that fans are increasingly exposed to and use social media for their sport information gathering and promotion. While TV is still the top option, other devices are gaining popularity and making it so that they have real-time sports updates 24/7. The 68% of respondents say they follow sports/teams using different devices simultaneously now more so than they used to. The study also concluded that the use of social media has also played an important role in shifting sports-consumption behavior. Facebook is the most popular social forum for sports and is visited once a day or more (75%) followed by Twitter (47%) and YouTube (41%) (ESPN).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/02/27/Media/espn.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/02/27/Media/espn.aspx

CLOSE