Menu
Marketing and Sponsorship

Coca-Cola Agrees To Extension On Bayern Munich Sponsorship Agreement

Coca-Cola has extended its 45-year sponsorship deal with Bayern Munich by another three years, "underlining the financial health of the German club," according to Karolos Grohmann of REUTERS. No financial details of the agreement were released but the deal will further aid the club, which is "expecting another bumper financial year" after posting its best financial results in 112 years with a profit of €11.1M ($14.6M) for the '11-12 fiscal year. The German champions and four-time European Cup winners "boosted their turnover by more than" €40M, up from €290.9M for '10-11 (REUTERS, 2/25).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/02/26/Marketing-and-Sponsorship/coca-cola.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/02/26/Marketing-and-Sponsorship/coca-cola.aspx

CLOSE