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Volume 6 No. 212

Marketing and Sponsorship

Russian champion Zenit St. Petersburg is "holding talks about reviving an old sponsorship agreement with Lufthansa," according to R-SPORT. The news was revealed by Lufthansa regional head Ronald Schulz. Lufthansa was one of Zenit’s sponsors between '09 and '10, but was not featured on the team’s shirt. Schulz said, "Now we are discussing our possible cooperation. It’s very interesting, but we should understand how we can be useful for each other in this sense." Schulz added that the new deal "could be different to the old agreement." He declined to discuss specifics. Schulz: "Our relations were even, as partners, now we are discussing various conditions that could be different from what went before." Zenit and Lufthansa representatives met Tuesday and "will resume discussions" March 19 in Moscow (R-SPORT, 2/20)

The Williams F1 Team has renewed its partnership agreement with Finnish business enterprise Wihuri. The new partnership agreement will see Wihuri increase its level of commitment to the team for the '13 season. The Wihuri logo will be featured on the rear wing end plate of the Williams Renault FW35 in all races outside of Europe and North America. In Europe and North America, the logo will be featured on the rear wing end plate and read Wipak and Winpak, respectively. The Wihuri logo will also be featured on the drivers’ helmets and overalls, as well as on team clothing (Williams F1).

La Liga Athletic Bilbao has learned telecom company Telefonica will stop its sponsorship of the club in '14. In a statement, the company said that "it was studying a political change in its sponsorship and could abandon professional sports in general to focus on supporting children, entrepreneurship, research and culture" (EFE, 2/18). ... Master Grand Slam Indoor equestrian events organizer EEM World signed a new sponsorship deal with Gucci as lead sponsor for the Longines Hong Kong Masters. Held at the AsiaWorld-Expo from Feb. 28 to March 2, this first edition of the second round of the Masters Grand Slam Indoor promises to carry forward the tradition of the Gucci Paris Masters (EEM World). ... The Int'l University Sports Federation (FISU) signed a long-term partnership with Swiss watchmaker Tissot that will start with its major events in '13. Tissot has been named as the official timekeeper of FISU Universiades, the biggest int'l multi-sport events held for student athletes (FISU). ... The Curragh Racecourse announced that European bloodstock auctioneers Tattersalls will sponsor the Irish 2000 Guineas race in May. The Tattersalls Irish 2000 Guineas is the first Group 1 race of the year in Ireland and the highlight on day one of the Curragh’s Spring Racing Festival (Curragh Racecourse). ... Amaury Sport Organisation, organizer of the Paris Marathon, has signed on Schneider Electric to become the event's title sponsor. The marathon will take place on April 7 on the Champs Élysées (ASO).