Menu
Media

Formula One TV Audiences Decline In 2012; China Sees 34% Drop

F1 global TV audience fell last year, driven down by a 34% drop -- 25 million viewers -- in China "where several Asian races clashed with other local sports events," according to Christian Sylt of the London GUARDIAN. Several F1 races in Asia and the Middle East took place during the evening "so that they are broadcast in the morning in the sport's traditional heartland of Europe." However, this puts them in competition with local sports events and it "fuelled the fall in viewer numbers in China" from 74.5 million in '11 to 48.9 million last year. F1 CEO Bernie Ecclestone said that "a small handful of territories didn't meet expectations in terms of reach, with the Chinese market suffering a decrease, which could not be absorbed by a significant number of increases elsewhere." F1's largest market is Brazil where viewing figures "accelerated 8.9% year on year" to 85.6 million in '12. Improvements were also seen in Spain and Italy, where respective increases of 11.5% and 15% compared to '11 were "fuelled by the strong performance" of Spanish Ferrari driver Fernando Alonso. U.K. coverage was split for the first time between the BBC and pay-TV broadcaster BSkyB in '12, "which led to viewing figures falling by 3.8 million to 28.6 million" (GUARDIAN, 2/15).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/02/18/Media/F1.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/02/18/Media/F1.aspx

CLOSE