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Volume 6 No. 197

Marketing and Sponsorship

League Championship Blackburn Rovers will change their kit partnership from Umbro to Nike at the start of the '13-14 season in a deal that runs through '16. The Umbro sponsorship will continue through the end of the '12-13 season, after which all kit, training wear and related products will be designed by Nike. The club's Nike replica kits will go on sale later this summer (Nike).

Energy company ScottishPower announced a six-figure investment in the future of Scottish Cycling. The agreement will see the company become an official partner of the organization. The sponsorship is the largest of its kind ever committed to Scottish Cycling. As a direct result of the sponsorship, the organization will establish the ScottishPower National Youth Racing Series and employ a development officer to run the program. This will provide some of Scotland’s most talented young riders, aged 8-16 years, with access to multi-discipline regional level racing throughout Scotland. Scottish Cycling CEO Craig Burn said, "The commitment from ScottishPower to help us improve outdoor facilities and encourage people of all ages and abilities to get on their bikes is very encouraging" (ScottishPower).

Argentinian club Boca Juniors have "signed a sponsorship deal" with French auto manufacturer Citroën, according to MAQUINA DO ESPORTE. The two-year deal will have the company's commercial presence "strategically located" inside the La Bombonera stadium. Terms of the deal "were not disclosed." Citroën will make vehicles available to the club's management, coaching staff "and some players." The company has other sponsorships in football including with the French Football Federation, Arsenal, Ligue 1 Paris St. Germain and La Liga club Celta Vigo (MAQUINA DO ESPORTE, 2/8).

National Rugby League Brisbane Broncos have agreed to a new three-year sponsorship deal with Hyundai. To celebrate the team's 25th anniversary, the automaker will give away two cars to Broncos' members (Brisbane Broncos). ... Brazilian football club Palmeiras has agreed to a contract with communications agency Press FC. The two-year deal will see the company serve in a consulting role to the club's communications department (MAQUINA DO ESPORTE, 2/8). ... Cricket Ireland has named Toyota its new car sponsor. The three-year deal will see Toyota provide a fleet of vehicles to Cricket Ireland, including the Avensis and the Auris, to support the operational and business needs of Cricket Ireland, and to also support the strategic development program for the sport in Ireland (Cricket Ireland). ... Turkish Airlines has announced its sponsorship of Stena Match Cup Sweden, the third stage of the Alpari World Match Racing Tour (Turkish Airlines). ... Essex County Cricket Club announced an extension of its partnership with insurance company Amlin. Under the terms of the new three-year deal, Amlin will continue as the club’s main sponsor and its logo will appear on the club’s county championship and T20 match shirts, as well as the player’s training apparel (Essex County Cricket Club).