Menu
Marketing and Sponsorship

U.K.'s Three Largest Supermarkets Draw Criticism For Selling Mike Tyson Energy Drink

Supermarkets Tesco, Sainsbury's and Asda have been criticized for stocking an energy drink "promoted by convicted rapist Mike Tyson which uses the slogan 'sex energy,'" according to Simon Neville of the London GUARDIAN. But despite the complaints, "all three retailers have no plans to remove Black Energy," Poland's best-selling energy drink, from their shelves. Black Energy chose to use Tyson for its marketing campaign, which includes a series of advertisements where he is "surrounded by scantily clad women." The issue was first raised with Tesco last year when an online petition was set up, calling for the company to stop stocking the drink. A spokesperson for Tesco said that it was a "popular product among Polish customers." The spokesperson added: "We have worked hard with the supplier to alter the packaging of the product." Sainsbury's said: "We are closely monitoring this and will pass on these concerns to the owner of Black Energy." Asda said that it was "reviewing the situation" (GUARDIAN, 1/25).

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/01/28/Marketing-and-Sponsorship/tyson.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/01/28/Marketing-and-Sponsorship/tyson.aspx

CLOSE