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Marketing and Sponsorship

Marketplace Roundup: Scottish Rugby Secures Partnership With Whisky Brand

Scottish Rugby has secured a new three year sponsorship package with whisky brand The Famous Grouse. The six-figure deal marks 23 years of the brand’s support for rugby in Scotland, and will see the whisky's latest product, the Ginger Grouse, become the official spirit of Scottish Rugby (Scottish Rugby). ... League Championship club Blackburn Rovers has announced PROBIZ Excellence Ltd. has extended its shirt sponsorship of the club. The company had already committed to stay as main shirt sponsor until the end of this month, but have now agreed to continue on the front of the jersey until the end of the season (Blackburn). ... World No. 2 squash player Nick Matthew has re-signed with sports brand Dunlop. Matthew will continue to use Dunlop equipment. He will also endorse Dunlop’s range of squash luggage, accessories and clothing (ISPORTSCONNECT, 1/17).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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