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Volume 6 No. 217
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Mats Hummels Stars In New Head & Shoulders TV Commercial

Bundesliga Borussia Dortmund player Mats Hummels, who recently signed a testimonial deal with Procter & Gamble, "appeared in a new Head & Shoulders TV commercial," according to Jessica Mulch of HORIZONT. The 20-second commercial "was created by Saatchi & Saatchi and shows Hummels laying injured on the pitch, holding his head before a team doctor rushes to him and gets out a bottle of Head & Shoulders from his bag." The commercial "will run on German free-to-air TV channels RTL, RTL 2, Pro Sieben, Sat.1, Kabel Eins and N-TV." In addition, the campaign "also includes print and online ads as well as point of sale measures." In charge of the nationwide campaign is global media agency MediaCom (HORIZONT, 1/16).