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Marketing and Sponsorship

Tennis Australia Defends Center Court Ads At Australian Open Amid Backlash By Media, Fans

Tennis Australia "has defended loud advertising on centre court of the Australian Open," saying it is a "commercial reality" in line with other tournaments around the world including the U.S. and French Opens, according to Nick Leys of THE AUSTRALIAN. The adverts, described as "tacky" and "overbearing" by journalists and members of the public, are played on screens between games and when players change sides. They are part of marketing campaigns by major tournament sponsors Kia and IBM. Tennis Australia "has denied the ads are an issue," while Tournament Dir Craig Tiley said that the Australian Open "was one of the last major tournaments to introduce such advertising." Tiley said the adverts had been allowed "on balance" as an addition to sponsors' marketing that would not affect spectators or players. Tiley: "It's a small window to support our partners who are making a significant investment in our sport. We see it as win-win" (THE AUSTRALIAN, 1/16).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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