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Marketing and Sponsorship

Plenty Of Behind-The-Scenes Work Sets Stage For Australian Open

When the players walk out on court in Melbourne for the Australian Open, "the sweat businesses put in to create the stage for the showdown" will still be visible, according to Gillian Duncan of THE NATIONAL. To whom the responsibility for all of the behind-the-scenes work falls "depends on the tournament in question." IMG VP and Managing Dir Greg Sproule, whose company is involved in the organization of the Australian Open, said: "We do not run the Australian Open. That's done by Tennis Australia who do an incredible job, but we assist them in certain areas. We assist them in areas like commercial rights, so in finding sponsors for the event and similarly in television distribution." Incidentally, TV is an area where sport and business "really converge." Professional Sports Group CEO Jamie Cunningham said, "The Australian Open is one of the big four, so its revenue is probably three or four times the amount of a standard ATP event from the television side of things." Aside from the prize money, a grand slam win "can end up being worth a lot more to a player." Sproule added, "It depends on their marketability. It depends on to some degree, but not all degree, where they are from and how much they travel around the world. If they speak other languages" (THE NATIONAL, 1/13).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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