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Volume 6 No. 212
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Puma Hires German PR Agency Yamaoka To Handle Strategic Brand & Product PR

Puma "has assigned" Hamburg, Germany-based public relations agency "Yamaoka PR to take charge of the company's strategic brand and product public relations for Germany, Austria and Switzerland," according to NEW BUSINESS. Yamaoka "has to develop public relations campaigns for Puma's sport performance and lifestyle departments." Yamaoka "will put together a team that focuses on team sport, fitness, running, golf, lifestyle and Puma's testimonials." Puma Head of Marketing for the DACH region Pia Madison said that the campaign, called "Nature of Performance," will begin this year (NEW BUSINESS, 1/8).