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Volume 10 No. 25


Maria Sharapova spent $500,000 to set up Sugarpova, her own candy brand, and the 25-year-old from Russia "may more than double her money" in just the first year, according to Danielle Rossingh of BLOOMBERG. She introduced it Thursday in Australia, where she'll be seeded second when the tennis season's first major tournament starts in three days. Sharapova's agent at IMG Tennis, Max Eisenbud, noted that the gummy candy was first marketed in the U.S. in August, reaching 250,000 bags in the first three months. He is ''forecasting sales of 1 million bags in a year as distribution starts in the U.K., Australia, Japan, Canada, Russia, India and China." Sharapova makes as much as $1.10 per bag. She said that she is "surprised by the success." Sharapova: "We don't really have a big budget at all for marketing and advertisement. So it's pretty incredible that the awareness that it has so far is where it is" (BLOOMBERG, 1/10).

A report from the Korea Baseball Organization, South Korea's top professional baseball league, revealed that it "posted its largest ever amount of revenue" in '12, according to YONHAP. The Korea Baseball Organization Properties, the marketing wing of the KBO, said that the league earned 35B won ($32.9M) "in baseball-related businesses" in '12, surpassing the previous record of 34B won set in '11. The eight KBO clubs drew about 7.15 million fans last year, the first time that the KBO's attendance reached more than 7 million since the league's inception in '82. The KBOP revealed that the league earned a record 63.4B won ($60.4M) in ticket sales in '12, up from 55.1B won in '11. The league's TV contract with local broadcasters accounted for 25B won ($23.6M), while corporate sponsorships brought in 8B won ($7.6M). The league also made 2B won ($1.9M) from merchandise sales (YONHAP, 1/9).