Sochi 2014 Names Six New Sponsors Including Contemporary International, Life Fitness
The Sochi 2014 Organizing Committee signed sponsorship deals with Contemporary International, Eventim, Kärcher, Kaspersky Lab, Life Fitness and World Class. Contemporary International has been named the "event services" supplier to the Sochi 2014 Organizing Committee. Under the agreement, it will be responsible for planning and managing the flow of spectators at the venues. It will also provide training materials for the committee staff. CTS Eventim AG, which operates in Russia under Parter.ru, has been appointed as the supplier of the Organizing Committee in the category of "ticketing services." The deal will see CTS Eventim provide a safe online ticketing platform that will help the committee deliver a fair and transparent system for ticket distribution. Cleaning company Kärcher has been named as a supplier to the 2014 Games in the category "event cleaning services." Kaspersky Lab has been chosen as the supplier to the Games in the category of "anti-virus software." As part of the deal, Kaspersky Lab will provide the Games organizers with an anti-virus protection solution. World Class, Russia's leading fitness clubs chain has become a supplier to the event in the "fitness services" category. Life Fitness, premium sports equipment producer, has also been named a supplier in the "fitness equipment category." Life Fitness will equip all five gyms with state-of-the-art equipment and will be responsible for its installation and maintenance (Sochi 2014).