Sky Sports, NBA Cut Deal To Air Sunday Double-Headers For Rest Of Season In U.K.
The NBA and Sky Sports have signed a TV deal to broadcast Sunday double-headers during the remaining portion of the league’s '12-13 regular season in the U.K. In addition, Sky Sports will broadcast select playoff games, the Eastern Conference Finals and the NBA Finals. The deal, which runs through the '12-13 season, comes after the league in December signed a deal with ESPN to carry three games per week in the U.K. and Ireland. Sky Sports’ NBA coverage will begin on Jan. 17 when the Detroit Pistons play the N.Y. Knicks in London. The live broadcast also will be shown in 3D.