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Volume 6 No. 212
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Sport+Markt, IFM Sports To Be Renamed As Repucom

Sport+Markt and IFM Sports will be renamed as Repucom in the first half of '13. All three companies are part of the RSMG Insights holding group, which is to unite its world-leading sports marketing research businesses under one global brand. As part of this process, IFM Sports and Sport+Markt’s offices in Germany, the U.K., the Netherlands, France, Spain, Italy and Belgium will operate as Repucom. The process of rebranding Sport+Markt and IFM Sports will be completed by the end of the second quarter of '13. In Nov. '10, Repucom and Sport+Markt merged under the umbrella of the newly-formed RSMG Insights group. Following an acquisition in early '12, IFM Group also joined RSMG Insight (Repucom).