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Volume 6 No. 214

Marketing and Sponsorship

Luxury watch brand TAG Heuer has joined the Rugby Players' Association as the latest commercial partner to sign up in support of the professional rugby players in England. The company becomes the exclusive official watch partner of the RPA as well as title sponsors of the RPA TAG Heuer Six Nations Review Dinner for the next three seasons. The inaugural event will be held at the Cutty Sark, Greenwich March 21 and will be headlined by guest speakers Ian McGeechan and Clive Woodward (both former players and coaches). TAG Heuer will also continue to sponsor the Special Merit Award at the RPA Computacenter Players’ Awards until '15, which was last year presented to Saracens’ and England player Hugh Vyvyan (TAG Heuer).

Sport+Markt and IFM Sports will be renamed as Repucom in the first half of '13. All three companies are part of the RSMG Insights holding group, which is to unite its world-leading sports marketing research businesses under one global brand. As part of this process, IFM Sports and Sport+Markt’s offices in Germany, the U.K., the Netherlands, France, Spain, Italy and Belgium will operate as Repucom. The process of rebranding Sport+Markt and IFM Sports will be completed by the end of the second quarter of '13. In Nov. '10, Repucom and Sport+Markt merged under the umbrella of the newly-formed RSMG Insights group. Following an acquisition in early '12, IFM Group also joined RSMG Insight (Repucom).

The Australian Baseball League and Delta Air Lines revealed that Delta has been named the official int'l air partner of the ABL. The Sydney Blue Sox will display a Delta Air Lines outfield wall sign and home plate wall sign at its ballpark. Batting helmets worn by the Sydney Blue Sox will feature a Delta Air Lines logo (ABL). ... Nissan signed an exclusive sponsorship agreement for the Orange Africa Cup of Nations to be hosted in South Africa in '13 and in Morocco in '15. Nissan will become the official automotive partner of both events (Nissan).