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Marketing and Sponsorship

Marketplace Roundup: Liski Named Official Supplier For IPC Alpine Skiing

The Int'l Paralympic Committee has signed Italian sports equipment company Liski as the official supplier of IPC Alpine Skiing. Liski will provide the event with all necessary products for the sport, such as start tents, support poles, slalom poles and portection mattresses (IPC). ... Brasileiro club Portuguesa has renewed its sponsorship deal with advertising company Leograf (MAQUINA DO ESPORTE, 12/12). ... Islamic banking company AmBank Group has renewed its sponsorship of a major junior golf tournament that will be held at the Kelab Rahman Putra Malaysia in the Sg Buloh district for the seventh time. Players will compete for the Tan Sri Datuk Azman Hashim trophy, named after the AmBank Group chairman (MALAY MAIL, 12/10). ... BMW Motorsport has teamed up with electronics manufacturer Zollner Elektronik AG for the '13 DTM (German Touring Car Championship) season (BMW).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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