Menu
Media

Australian Twenty20 Big Bash League Live On Free-To-Air TV Under New Deal

The Twenty20 Big Bash League "will be shown on free-to-air TV for the first time under the terms of cricket's new A$400M ($420M) broadcast-rights deal," according to Chris Barrett of the SYDNEY MORNING HERALD. The competition "is now televised by Fox Sports, but under the new broadcast-rights arrangement with Cricket Australia, to be finalised in the new year, Channel Nine will also get a slice of the local T20 pie." Fox Sports "has agreed to allow Nine to simulcast the BBL finals" -- two semifinals and the final itself -- as part of its bid to "retain the domestic rights, which expire at the end of the season." There have been suggestions that the overall new cricket-rights package "will fetch as much as A$500M over five years." CA estimates its total TV-deal revenue "will top A$1B, taking into account its overseas contracts such as its rich deal with India's ESPN STAR Sports." However, sources close to the negotiations have told Fairfax Media that "the most the rights would draw would be A$80M a year, making a total of A$400M over the five-year term." Negotiations between the existing TV companies and CA "have crept along slowly and are certain to continue into the open market beyond Nine and Fox Sports' period of exclusivity, which ends on Dec. 31" (SMH, 12/7). The COURIER-MAIL reported "while the Big Bash TV deal may still be months away, there is little doubt it is an attractive package, especially considering Fox Sports' Big Bash coverage last summer produced record ratings for domestic cricket." The Big Bash "is poised to become increasingly attractive to int'l audiences, and especially with viewers in cricket-mad India, who are always eager for more cricket on TV." Brisbane Heat coach Darren Lehmann "believes the Big Bash, and T20 cricket in general, will continue to explode in popularity." Lehmann "believes the next step for the Big Bash is greater exposure on free-to-air TV." He said, "The talk around the traps is it will end up on free-to-air as well as pay-TV. That is what everyone would like, I suppose" (COURIER-MAIL, 12/6).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2012/12/07/Media/bbl.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2012/12/07/Media/bbl.aspx

CLOSE