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Volume 10 No. 25

Marketing and Sponsorship

Brasileiro club Santos is "up against time" to figure out which sponsors will be on the team's jersey next season, according to Milton Pazzi Jr. of FOLHA DE S. PAULO. The club's current five sponsors -- Seara, Banco BMG, Netshoes, Marabraz and CSU -- all have deals that expire on Dec. 31. So far "none of the contracts have been renewed." Overall, the five sponsors bring in an estimated R$40M ($19M) to the club (FOLHA DE S. PAULO, 12/4).

NEAR A DEAL: IG reported Brasileiro club Vasco Legal Affairs VP Anibal Rouxinol said that the club "was close" to a sponsorship deal with car manufacturer Nissan. Rouxinol said the Japanese company "wants" to invest in football and considers the Vasco brand "important." Rouxinol said, "The negotiation with Nissan is very much advanced. They are opening a new factory in Brazil and have interest in Vasco" (IG, 12/4)

DONE DEAL: MAQUINA DO ESPORTE reported Brasileiro club Grêmio "closed a partnership" with electronics company Canon. The Japanese firm will be responsible for furnishing the photo and video equipment for the club. Terms of the deal "were not disclosed" (MAQUINA DO ESPORTE, 12/3).

Ford Performance Racing has confirmed that both its cars "will wear the colours" of soft drink brand Pepsi Max for the '13 V8 Supercars season, according to SPEED. Ford's leading team in the championship revealed that it has done a deal with PepsiCo Australia and New Zealand to be FPR's "sole naming-rights sponsor for the next three years." The deal covers "both of the team's primary Car of the Future Falcons, Mark Winterbottom's No. 5 car and Will Davison's No. 6 car." The team will reveal "its new look" at its season launch on Feb. 7 in Melbourne (SPEED, 12/4).

English Super League club Casteford Tigers revealed Wish Communications will be the club's new stadium sponsor for the '13 season. The business-to-business communications solution company will have a branding presence within the stadium on its rooflines and perimeter advertising, in addition to its continued sponsorship of the hospitality suite. The company name will also be featured on the Tigers' home and away shirts as part of the agreement. The one-year deal, sees former sponsor PROBIZ replaced and the stadium renamed The Wish Communications Stadium (Castleford Tigers).

Watchmaker OMEGA revealed that Chinese golfer Shanshan Feng "has joined its family of brand ambassadors." She is part of a roster that already includes other top golfers such as Greg Norman, Sergio Garcia and Michelle Wie (GULF NEWS, 12/4). ... The German Gymnastics Federation (DTB) has extended its partnership with sportswear manufacturer Erima until '16. Erima, which has been the official outfitter of the federation since '03, will continue to supply German gymnasts with its gear (DTB). ... Havas Sports & Entertainment unveiled a partnership with independent Brazilian experiential marketing agency, Benza Promotions & Events. Based in Rio de Janeiro, Benza will expand HS&E’s global brand engagement offering in this growing market in the run up to the 2014 FIFA World Cup Brazil and the Rio 2016 Olympic and Paralympic Games (HS&E). ... National Rugby League club Cronulla Sharks have agreed to a one-year sponsorship deal with Fitness First (Cronulla Sharks). ... Oman Sail revealed private banking group EFG Int'l will be the main sponsor of Sailing Arabia -- The Tour 2013, the Gulf region's only long distance offshore sailing event. The event will be named "EFG Bank Sailing Arabia -- The Tour 2013" (Oman Sail).