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Volume 6 No. 211

Marketing and Sponsorship

South America's most prestigious club competition, the Copa Libertadores, has agreed to a new title sponsorship deal with tire manufacturer Bridgestone, according to MEIO & MENSAGEM. The contract between the Japanese company and CONMEBOL will see the Copa Libertadores renamed the Copa Bridgestone Libertadores. The agreement is valid from '13-17. Terms of the deal "were not disclosed." Bridgestone replaces Spanish bank Santander, which had the naming rights to the tournament from '08-12. For the past two seasons, Bridgestone was the title sponsor of another less prestigious South American football competition -- the Copa Sul-americana (MEIO & MENSAGEM, 12/3).

English rugby league club Bradford Bulls have selected nutrition brand Kinetica Sports as its official nutrition supplier. Kinetica will be branded on players shorts. The Bulls and Kinetica will also participate in cross marketing and promotional activity during the upcoming Super League season (Kinetica). ... Belgian and EPL Everton FC footballer Marouane Felliani has agreed to a sponsorship deal with U.S. sports brand Warrior, which currently sponsors Liverpool FC. Felliani will wear the brand's first football boot collection, Skreamer, which he will debut in Saturday's match against Man City (Warrior). ... Real Madrid and Samsung have signed a partnership agreement for next season. The company will provide the club with technological services (Real Madrid).