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Volume 6 No. 212
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Moët & Chandon Replaces Scarlett Johansson With Roger Federer As Face Of Brand

Champagne brand Moët & Chandon has announced Roger Federer as the company's new brand ambassador. To celebrate the partnership, Moët & Chandon teamed with photographer Patrick Demarchelier. In his new role as brand ambassador, Federer will be featured in the company's upcoming advertising campaign when it is revealed in March (Moët & Chandon). MARKETING MAGAZINE's Nick Batten reported the champagne brand is ending its relationship with actress Scarlett Johansson. Johansson signed a deal to be brand ambassador in '09. The reasons for the split "are unclear" (MARKETING MAGAZINE, 11/30).