Marketplace Roundup: Australian Open, Taylors Wines Renew Partnership
Southern Australia-based Taylors Wines has extended its partnership as the official wine sponsor of the Emirates Australian Open golf tournament for an additional three years. The renewal follows a successful four-year partnership (Golf Australia). ... Bundesliga club VfL Wolfsburg signed a new partnership deal with online gambling provider Cashpoint (VfL Wolfsburg). ... Brasileiro club Corinthians is sponsoring surfer Adriano de Souza. The Brazilian is currently ranked No. 5 in the world. Terms of the deal were not disclosed (MAQUINA DO ESPORTE, 11/30). ... Emirates NBD will serve as the official banking partner for the Omega Dubai Ladies Masters golf tournament for the seventh successive year. The bank will also organize a "series of activities to highlight its participation at the event," which began Sunday at the Emirates Golf Club and will last until Saturday (GULF NEWS, 12/2). ... The Professional Squash Association has signed an agreement with court manufacturer ASB to develop new initiatives to enhance the presentation of the sport. An early result of the partnership is the new dark floor installed in the latest ASB all-glass show court on which the semifinals and finals of this week's PSA World Series Cathay Pacific Sun Hung Kai Financial Hong Kong Open will be played (PSA).