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Marketing and Sponsorship

Marketplace Roundup: Australian Open, Taylors Wines Renew Partnership

Southern Australia-based Taylors Wines has extended its partnership as the official wine sponsor of the Emirates Australian Open golf tournament for an additional three years. The renewal follows a successful four-year partnership (Golf Australia). ... Bundesliga club VfL Wolfsburg signed a new partnership deal with online gambling provider Cashpoint (VfL Wolfsburg). ... Brasileiro club Corinthians is sponsoring surfer Adriano de Souza. The Brazilian is currently ranked No. 5 in the world. Terms of the deal were not disclosed (MAQUINA DO ESPORTE, 11/30). ... Emirates NBD will serve as the official banking partner for the Omega Dubai Ladies Masters golf tournament for the seventh successive year. The bank will also organize a "series of activities to highlight its participation at the event," which began Sunday at the Emirates Golf Club and will last until Saturday (GULF NEWS, 12/2). ... The Professional Squash Association has signed an agreement with court manufacturer ASB to develop new initiatives to enhance the presentation of the sport. An early result of the partnership is the new dark floor installed in the latest ASB all-glass show court on which the semifinals and finals of this week's PSA World Series Cathay Pacific Sun Hung Kai Financial Hong Kong Open will be played (PSA).

SBJ Morning Buzzcast: April 24, 2024

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TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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