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Volume 10 No. 24
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CONCACAF Signs Traffic Sports As Its Commercial Partner For Golf Cup, Champions League

CONCACAF has accepted a bid from São Paulo-based Traffic Sports for the commercial partnership rights to the 2013 CONCACAF Gold Cup and the '13-14 and '14-15 CONCACAF Champions League tournaments. Under terms of the deal, Traffic Sports acquires the right to package and market these tournaments globally with assets that include field of play branding, use of tournament marks and hospitality (CONCACAF).