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Volume 10 No. 25


The London 2012 Paralympic Games was a TV ratings winner, as it scored record audiences for the U.K.'s Channel 4, and excluding the host market, it was watched by an int'l audience of 3.4 billion people. The cumulative global audience saw a 37% increase from the Beijing Paralympics in '08. In total, the London Paralympics was watched by 3.8 billion people. The top five countries in terms of cumulative viewers were China, Japan, Germany, Great Britain and France, and the two most-watched sports were swimming and athletics. The London 2012 Games set a record by being broadcast in more than 115 countries and territories, and the number of hours broadcast outside of the host market grew by 82% to more than 2,500 (Int'l Paralympic Committee).

TV is the most-important medium for 82.4% of German sports fans, although 26.1% already simultaneously use the Internet to get their sports news and to communicate with like-minded people. Those are the findings of a study regarding the media usage of German sports fans by PR firm Edelman and the Institute for Communications and Media Research of the German Sport University Cologne. The study was conducted in September by market research company GfK Enigma in which it questioned 902 German speaking people via telephone between the ages of 14-69. The majority of Germans are interested in sports coverage (64%). During big sporting events, this number increases to 79%. After TV, the Internet is the second-most important medium (44%) ahead of daily newspapers (24.2%). Only 3.5% of 14-19-year-olds get their sports information from newspapers, but a more substantial 45.3% of 60-69-year-olds do. Radio (12.9%), magazines (10.5%) and teletext (3.5%) play only a supporting role in regards to sports coverage. Online media is the fastest rising medium in sports. Seven out of 10 (71.9%) people age 14-19 use the Internet as their medium of choice. Nearly half the population (46.7%) of the 40-49 age group uses the Internet to access sports information, and even 22.1% of the 60-69-year-olds use the Internet. In addition to desktop PCs (52.6%), mobile devices are becoming more and more important. A total of 53.9% of German sports fans who access the Internet do so on their laptops. A smaller percentage do so on smartphones (23.2%) and tablets (8.7%) (German Sport University Cologne).

Brazilian broadcaster Globo confirmed that it is negotiating with Fox Sports a "trade in the rights that both possess," according to Franceschini, Castro and Konchinski of UOL. If the negotiations go well, Sportv will go back to airing the Copa Libertadores and the Copa Sul-Americana, while Fox will have the rights to the Brasileiro and the Copa do Brasil. The negotiations were confirmed by Globo Sports Dir Marcelo Campos Pinto. Fox Sports "does not want a straight up trade" where it would give up its two tournaments "only" for the Brasileiro and Copa do Brasil. The two parties "disagree on what other competitions" could be included in the trade (UOL, 11/28).

The NBA is "locked in talks with Sky Sports and ESPN" over U.K. TV rights, according to Matt Lawless of the London DAILY MAIL. ESPN held the rights last season, but the deal expired ahead of this season, resulting in a "block out of basketball on British screens." NBA Commissioner David Stern addressed concerns that "less than two months" before the Knicks-Pistons game at O2 Arena, "there is not an existing agreement in place." Stern: "We are in discussions with BSkyB about more regular scheduling of our games." He acknowledged that the NBA "is missing out on an opportune moment to capitalise on appealing to a new generation of fans following the enormous popularity of basketball" at the London Olympics. Currently, fans in the U.K. are restricted to streaming games online via the league's annual subscription pass that costs £141.87 ($227.20) to watch every match for the year (DAILY MAIL, 11/28).

CONCACAF has accepted a bid from São Paulo-based Traffic Sports for the commercial partnership rights to the 2013 CONCACAF Gold Cup and the '13-14 and '14-15 CONCACAF Champions League tournaments. Under terms of the deal, Traffic Sports acquires the right to package and market these tournaments globally with assets that include field of play branding, use of tournament marks and hospitality (CONCACAF).