Menu
Marketing and Sponsorship

Survey: Nearly 90% Of Swiss Companies Involved In Sports Sponsorships

Nearly 90% of Swiss companies are involved in sports sponsorships, according to the 10th Swiss Sponsorship Barometer study conducted by sport marketing company Sport+Markt and the ESB European Sponsorship Exchange. The study also found the amount of sponsorship deals in Switzerland are increasing even during the current difficult economic times; Swiss companies have become more involved in sponsorship deals or professionalized their existing deals; and companies have drastically increased their expectations from sponsorship deals. The study polled 136 marketing directors of big Swiss companies. For more than half of the companies (55%) sponsorship has become a central tool in their marketing mix in comparison to advertisement and other communication tools. Four years ago this number was 41%. ESB European Sponsorship Exchange Managing Dir Hans-Willy Brockes said, "Almost no Swiss sponsor can avoid sports." A tremendous 89% of Swiss companies are involved in sports sponsorships. The sports with the highest sponsorship significance were golf, alpine skiing, football and hockey. Many decision makers were not as optimistic about the sponsorship development in sailing and figure skating (Sport+Markt).

PDF of survey press release.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2012/11/29/Marketing-and-Sponsorship/swiss-sponsorship.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2012/11/29/Marketing-and-Sponsorship/swiss-sponsorship.aspx

CLOSE