IMG Media Partners With Vans To Distribute Rights To Skateboard, Surfing Competitions
IMG Media has agreed to a deal with Vans to distribute the rights to its events including skateboard and surfing competitions and lifestyle media content developed for Vans’ offthewall.tv digital network depicting action sports, music, art and youth culture. The agreement will see IMG develop and enhance the int'l distribution of all Vans content globally across all media platforms, bringing top level action sports events to fans. Among the events are the Vans Triple Crown of Surfing, beginning Thursday in Haleiwa, Hawaii, which concludes the 2012 ASP World Championship Tour at the North Shore Billabong Pipe Masters event. Other events include the Coastal Edge East Coast Surfing Championships, the Vans Downtown Showdown and the Pro-tec Pool Party. IMG will also work with Vans’ slate of action sports features developed for the offthewall.tv digital network including the Vans Surf Team film Get-N Classic and Pass the Bucket (IMG).