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Volume 10 No. 22


Premier League football clubs are "in line for a huge hike in TV income from next season," according to Owen Gibson of the London GUARDIAN. Revenue from domestic and global TV rights deals are expected to top £5B ($7.9B) by the time the final overseas contracts are tied up next month. On top of the three-year, £3B ($4.7B) deal for domestic live rights with Sky and BT announced in June, and the £178M ($283M) deal from the BBC for Match of the Day highlights, the Premier League is "well on course" to improve on the £1.4B ($2.2B) it brought in from overseas broadcasters under the current deal. If total revenue breaks the £5B barrier as expected, the amount that the title-winning club receives from '13-14 is "likely to top £100M ($159M) for the first time." The existing TV deals, which run through the end of this season, "marked a huge increase in overseas income" from £650M for the previous three years to around £1.4B for '10-13. In total, the current deals are worth around £3.5B ($5.5B), meaning that the Premier League clubs are on course to "collectively achieve an uplift" of more than £500M ($794M) a year. Overseas income is "shared out on an equal basis between all 20 clubs," while income from domestic rights is "allocated according to a sliding scale based on league position and the number of appearances on TV" (GUARDIAN, 11/12).

The Maori All Blacks vs. Canada rugby match, which is being played at Oxford University, will screen live on Sky Sport 1 on Nov. 24 from 8:20am (NZT), while Maori Television will replay the game at 6pm, and again on the following day at 10:30pm on the Te Reo channel. The Maori All Blacks first match of their Aoteoroa Fisheries Northern Tour, played on Wednesday against Leicester will screen on Maori Television at 10:30pm following Sky’s delayed coverage at 7pm the following day. The Saturday match against the RFU Championship Select XV will screen on Maori Television at 8:30pm on Sunday, with the game live on Sky Sport 3 at 11:55pm on Saturday (Maori All Blacks).

Austrian-based TV channel ServusTV has been the German Hockey League's (DEL) broadcast home since the start of the season, "but recent ratings are lacking behind expectations," according to Alexander Krei of Viewing numbers of DEL games on ServusTV have been between 20,000-30,000, "numbers that the channel would like to multiply by 10." DEL CEO Gernot Tripcke said, "This [the current numbers multiplied by 10] had been the peak numbers that Eurosport received over the last couple years for its free-to-air broadcast of DEL games." He added, "That is the potential that hockey should have. I'm very confident that ServusTV will reach those numbers as the channel becomes -- through the help of the DEL -- more widely known in Germany." Speaking about the current ratings, Tripcke said that "they certainly have room for improvement," however, the league "is satisfied as it has received positive feedback" (, 11/12).

German pay-TV channel Sky "set yet another season-ratings record with its simulcast of Saturday's Bundesliga games," according to Alexander Krei of A total of 1.33 million viewers tuned in to watch the league's five games on Saturday afternoon. In the target demographic 14-49, this number translates into a strong 12.4% market share. Sky's simulcast of Sunday's Bundesliga match-ups at 5:30pm German time "could not keep up with Saturday and had one of the lowest viewing numbers of the season." Sky attracted only 610,000 viewers. The market share in the target demographic was 2.9%.

Germany's national hockey team won the Deutschland Cup tournament with its victory against Slovakia on Sunday. Private-TV channel Sport1 attracted an average of 280,000 viewers to its broadcast of the game. This number translates into a market share of 1.3%. In the target demographic 14-49, the market share was slightly lower at 0.7% (, 11/12).

EUROPA LEAGUE:'s Jan Schlüter reported that German private-TV channel kabel eins' ratings of Thursday's Europa League game "was lower than usual." A total of 2.13 million viewers watched the first half of the game between Bayer Leverkusen and Rapid Vienna. This number increased to 2.43 million during the second half. The game's market share thereby increased from 6.7% to 9.8%. In the target demographic 14-49, the game attracted 770,000 viewers during the first half and 920,000 during the second half. Those numbers translate to a market share of 5.9% and 8.8%, respectively (, 11/9).

EPL club Tottenham Hotspur is “embarking on its biggest ever push for its web TV channel to offer additional content to its growing overseas fan base who cannot get to matches,” according to Sebastian Joseph of MARKETING WEEK. The “subscription-based Spurs TV Online channel will host new exclusive content such as increased coverage of the first team squad and Manager Andre Villas-Boas as well as the club’s community schemes and youth development initiatives.” It also could host branded content in the future "as the club looks to create additional value for sponsors.” Tottenham “hopes the channel will help monetise its overseas fanbase, particularly in America where the team conducted its preseason tour this summer.” The move is “part of a wider digital strategy to invest in content to help grow the global profile of the club.” Man City is “pursuing a similar strategy,” as it “signed a content deal with YouTube last year, letting the club control its rights-owned and club-created videos as well as managing the advertising around its content” (, 11/12).

German public broadcaster ZDF acquired the broadcasting rights for the 2013 Int'l Canoe Federation Canoe Sprint World Championships in Duisburg, Germany. ICF and ZDF have also revealed the dates of the event. The world championships for Germany's most-successful Olympic summer sport will take place from Aug.27-Sept.1 at the Wedau-Track in Duisburg's Sportpark. It will be the fifth time that Germany hosts canoe world championships after '79, '87, '95 and '07. German Canoe Federation (DKV) General Secretary Wolfram Götz said, "As the only world championship in 2013 and the most-successful sport in Germany, canoe will most-likely obtain high ratings, which should have helped ZDF's management to make this decision" (DKV).