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Volume 10 No. 22


The NBA and Multi Screen Media have formed a new multi-year TV partnership that makes Sony Six the NBA's exclusive broadcast partner in India. The deal will include live NBA games, original programming and grassroots basketball events hosted by both sides. The two companies will create customized local programming and will focus on engaging Indian youth by utilizing talent from the NBA, Sony Entertainment and Bollywood. Sony Six will air live NBA games each week on Thursday, Friday and Sunday with replays in prime-time. The network will provide access to 72 NBA regular season games, up to 18 NBA Playoff games, the Eastern and Western conference finals, the NBA Finals and NBA All-Star events, including the All-Star Game, All-Star Saturday Night and the Rising Stars competition. A weekly NBA lifestyle program will be created, along with a series of instructional vignettes that will help educate fans on the rules of the game and basketball terminology (NBA).

German pay-TV channel Sky Deutschland "failed to set a new ratings record for its Champions League broadcast, however, Sky's management can be happy about Tuesday's numbers," according to Sidney Schering of A total of 920,000 watched Sky's simulcast of all eight CL match-ups on Tuesday night. The broadcast, which started at 8:45pm CEST, obtained a market share of 3.1%. In the target demographic 14-49, Sky attracted 430,000 viewers or a 2.6% share (, 11/7).

SPAIN: EUROPA PRESS reported that La1's broadcast of the 2-2 Champions League clash between Real Madrid and Borussia Dortmund was watched by an average audience of 7.2 million people and a 35.5% market share. The "golden minute" occurred at 10:34pm local time when more than 10 million viewers were tuned in and a 44.8% share. Overall, 15.5 million viewers tuned in to watch at least "one moment of the match" (EUROPA PRESS, 11/7).

FRANCE: reported that pay-TV broadcaster Canal +'s broadcast of Paris St. Germain's 4-0 win over Dynamo Zagreb in the Champions League attracted 1.3 million viewers and a 4.7% share (, 11/7).

RACING RATINGS: In Sydney, Amanda Meade reported Seven's coverage of the Melbourne Cup dominated viewing Tuesday, "with an average five capital city audience of 2.7 million for the race itself." The OzTAM figures "do not include workplaces or venues where people gathered to watch the famous race, so the actual figure would be far higher if those places could be measured." The figure for the race "has hovered around the 2.5 million mark for the past 10 years (THE AUSTRALIAN, 11/7).

Conversations between Paris St. Germain President Nasser Al Khelaifi and Real Madrid striker Cristiano Ronaldo have taken place, but have had "nothing to do with a possible agreement" for the Portuguese to take his talents to Paris, according to Pablo Polo of MARCA. The talks, which included Ronaldo's agent Jorge Mendes, were "connected with a campaign to work" on the player's image through the al-Jazeera Sport channel, which Al Khelaifi "also directs." The first part of the campaign has already been launched, in the form of an interview, "which has already been partly broadcast and will be shown in full in the coming days." Al-Jazeera is going to keep a camera on the Ballon d'Or candidate "almost constantly" to put together a documentary on his life. He will be shown in his "more personal moments, in training, as well as during social events and with his friends." The objective of the documentary is to present Ronaldo as a "normal, humble kid who is interested in the problems which surround him" (MARCA, 11/6).

The Int'l Cycling Union Track Cycling World Cup in Glasgow, Scotland from Nov. 16-18 will be broadcast on BBC TV -- including the red button -- and online at The event sold out within an hour and will be the first major int'l track cycling event in the U.K. since the Summer Olympics. Coverage has increased this year to include live action and highlights over three days. The BBC broadcast schedule is as follows:

  • Nov. 16: 7.10pm - 10:10pm - red button and
  • Nov. 17: 1pm - 2pm - BBC One and; 7:55pm -10:20pm - red button and
  • Nov. 18: 1:45pm - 5:30pm - BBC Two and
The racing is also live on BBC Five Live Sports Extra on Friday and Saturday with Five Live Sport being presented from the Sir Chris Hoy Velodrome on Sunday. The sell-out competition is the second of a three-round Track Cycling World Cup series (British Cycling).