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Volume 10 No. 22
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ARD Releases Price List For 20-Second Spots During Handball World Championships

German public broadcaster ARD will cover the Handball World Championships, which will be held in Spain in January, and has released the prices for a commercial during the event. ARD Werbung Sales & Services (AS&S) unveiled that a 20-second commercial during the preliminary round costs between €12,800 ($16,600) and €27,900 ($36,100). The price for a spot in a quarterfinal game that features the German national team ranges from €14,000 ($18,100) to €28,500 ($36,900). In addition, AS&S offers a featured placing for a commercial in the form of a "solo spot" directly ahead of the start of the second half of the game. The price for this special positioning of a 20-second commercial ranges from €19,600 ($25,400) to €24,800 ($32,100) (AS&S).