Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

Marketplace Roundup: Brazilian Airline Ends Sponsorship With CBF

Brazilian airline company TAM "has decided to end" its sponsorship contract with the Brazilian Football Confederation (CBF). The intention of the company is to end its partnership in '13. No reason was given, but an announcement is expected in the coming days (FOLHA DE S. PAULO, 10/29). ... German football online radio 90elf partnered with Volkswagen ahead of the second round of the DFB-Pokal (German Cup). VW will become the exclusive presenting partner of 90elf's DFB-Pokal live broadcasts (90elf). ... Australian Football League club Gold Coast Suns signed a sponsorship deal with apparel brand 2XU as the club's new official apparel partner. The new partnership will not only offer all Gold Coast Suns players with a highly technical, custom-designed club uniform, but access to 2XU's compression garments (Gold Coast Suns). ... Australian eye care provider OPSM and Cricket Australia signed a five-year partnership on Tuesday (Cricket Australia). ... Online ticket exchange company viagogo has revealed it is extending its European ticketing agreement with ESPN. The company will continue as ESPN's official ticketing provider across its collection of websites, mobile services and apps in Europe. This will provide its fans with access to tickets across a range of sports events across Europe as well as providing a secure platform for users to sell their spare tickets to other fans (viagogo).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2012/10/30/Marketing-and-Sponsorship/notes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2012/10/30/Marketing-and-Sponsorship/notes.aspx

CLOSE