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Volume 10 No. 25


German pay-TV channel Sky Tuesday "obtained record-breaking ratings for its coverage of the UEFA Champions League," according to Sidney Schering of A "total of 940,000 viewers tuned in to watch Sky's broadcast of all eight Champions League games on Tuesday night." The games, which started at 8:45pm CEST, "obtained a 3.1% market share." In the target group, Sky was able to attract 440,000 viewers or a 3.5% share (, 10/24).

SPAIN: reported broadcaster La 1's coverage of the FC Barcelona and Celtic clash at the Camp Nou was watched by an average of 5.73 million people and a 29.7% share. The most-watched minute of the 2-1 Barça victory came at 10:33pm local time when 7.819 million viewers were tuned in for a 35.6% share (, 10/24).

FIFA member and marketing agency Octagon Spain President Joan Cusco revealed on Wednesday that "no TV operator in Spain" has acquired the media rights to the 2014 FIFA World Cup in Brazil, according to the EFE. Cusco said, "The economic crisis has made it that as of now no broadcaster has been able to put together the figures demanded by FIFA to acquire the rights." Cusco added that he believed the World Cup in Brazil would be "the most special in history." He was also asked about the doubts regarding the infrastructure for the event in '14 and said that FIFA's job is to "audit and put pressure on the government of the organizing country so that everything is ready" (EFE, 10/24).

German telecom company Deutsche Telekom "has been in negotiations about live Bundesliga rights with rights holder Sky for several months, and Telekom's distributing power could be the decisive factor to reach an agreement," according to REUTERS. A cooperation with Deutsche Telekom could be very beneficial for Sky. Telekom CEO Rene Obermann said that "Telekom's nationwide distribution staff could be interesting for Sky." He added, "Then Sky will soon have more than its current 3 million customers." Obermann also said that "if the News Corp. subsidiary would move a little, an agreement could happen soon" (REUTERS, 10/24).

JTBC, the broadcasting channel of the JoongAng Media Network, "has won exclusive rights to broadcast the 2013 World Baseball Classic" in South Korea, according to Moon Gwang-lip of the KOREA JOONGANG DAILY. JTBC signed a contract with MP & Silva, the media rights agency for the WBC, to broadcast all 39 games of the tournament beginning in March, as well as two remaining qualifiers scheduled for next month. The contract states that JTBC has exclusive rights to broadcast the tournament on cable, satellite, terrestrial, IPTV, Internet and mobile platforms within the country (KOREA JOONGANG DAILY, 10/25). The MLB Network will televise all 39 games of the WBC and will also be the exclusive English-language telecast partner of the U.S. for the '17 tournament (MLB).

OUT WITH THE OLD: Meanwhile, in Seoul, Moon added the WBC has changed its tournament format "in a bid to become more int'l by dissolving regional groups and having teams compete" in stadiums around the world. The regional groups have been broken up, and a "new system similar to the FIFA World Cup will be implemented" (KOREA JOONGANG DAILY, 10/25).

The Bundesliga launched a polish-language website with an independent newsroom that caters to the interests of Polish Bundesliga fans. The website was created by German Football League (DFL) subsidiary DFL Digital Sports (DFL). ... German pay-TV channel "auto motor und sport channel" aired the pilot episode of a new in-house production show called "Race -- Entscheidung in der grünen Hölle" (Race -- Decision at The Green Hell) on Monday. The show takes a look behind the scenes of the endurance motorsports world. The title refers to legendary German racetrack "Nordscheife" (, 10/22). ... German public broadcaster ARD "attracted 1.11 million viewers to its coverage of the final German Touring Car Championship (DTM) race in '12. The audience number "translates into a 9.4% market share" (, 10/22). ... Scottish Third Division club Queen's Park FC will be featured live on TV "for the first time in 61 years" when it faces Rangers FC at Hampden in December. According to Club Author Forrest Robertson, the club "will have far more viewers" for its Third Division match against the Ibrox side than it did in '51 when "an estimated 200,000" watched. That game in '51 "was the first live football match broadcast on the BBC" (Scotland DAILY RECORD, 10/23).