Brand Extensions Russia Chosen To Represent NBA
Brand Extensions Russia has been appointed to represent the NBA in Russia and former Soviet states. Brand Extensions Russia is a joint venture between British licensing agent Jane Evans Licensing Consultancy and Greek licensing firm PJB Brands. Brand Extensions Russia will focus on identifying partners for the NBA across multiple categories including back-to-school, home furnishings and publishing. JELC Dir Janet Woodward said, “Building the presence of a sports superbrand like the NBA in the Russian market is an opportunity that doesn’t come along often, and it’s one we are looking forward to immensely.” The new partners will join an existing NBA licensee base that includes apparel, interactive games, sporting goods, trading cards and sticker categories (Brand Extensions Russia).