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Volume 10 No. 22


Via all devices and platforms, ESPNcricinfo has posted its best audiences for the Twenty20 format of the game. ESPNcricinfo scored record traffic with the 2012 World T20 Championship, logging more than 800 million page views and 2.3 billion minutes across devices. The figures represent a 215% and 323% increase, respectively, compared to the '10 edition of the tournament. Additionally, throughout the tournament, ESPNcricinfo had an average minute audience of almost 80,000 people across computers, mobile web, and mobile apps. The most dynamic growth in audience and engagement since the '10 tournament has come on mobile devices. Globally, the brand saw 678% growth in total page views (to more than 445 million) and a staggering 981% growth in total minutes (to nearly 855 million minutes) via mobile devices. Across all platforms – online, mobile web, apps and tablets – ESPNcricinfo posted its best day of the tournament on the final day of the Super 8s stage (Oct. 2), registering 266 million minutes and 101 million page views. U.S.-based cricket fans made up ESPNcricinfo’s second-biggest audience for the tournament (trailing only India), with nearly 17% of global page views and nearly 19% of all minutes spent during the tournament across all devices. U.S.-based fans also accessed more videos per day on average (71,171) than any other territory worldwide (ESPN).

ESPNatSEA is unveiling a line-up of ESPN International live network sports viewing-cruise VIP events, featuring current and former athletes, int'l cheerleaders and dance teams plus themed-viewing events including “My Team" super fan costume parties. ESPNatSEA provides a VIP, special and reserved shipboard TV network experience showcasing a variety of live televised sports events combined with adventurous travel itineraries aboard the finest cruise ships in the world. These VIP live TV event cruises starting with American football and int'l football are being created by ESPN International aboard a variety of participating cruise lines, offering a wide range of sports-related cruise experiences and itineraries to a worldwide audience. The first two upcoming ESPNatSEA events will set sail this February on the biggest football weekend of the year. The focus will be on televising live two of the most popular sports in the world – American football and int'l football. In addition to the live network viewing of American football, ESPN International is celebrating the launch of its global int'l football brand – ESPNFC – with special segments of the ESPNatSEA adventures being filmed for the ESPNFC Press Pass television program (ESPN).

As things currently stand, the World Cup qualifying match between Spain and Belarus "will not be seen" on TV in Spain, according to MUNDO DEPORTIVO. No broadcaster has been willing to "disburse the amount of money demanded" for the rights. With the game set for Friday, none of the broadcasters have been willing to pay the €3M ($3.9M) demanded by rights holders Sportfive. If the marketing agency wants to sell the rights to the game, "it will have to lower its asking price to €1.5M ($1.9M). The Spanish national team is currently going through "the best stretch in its history," having won the last two Euro Championships and the 2010 World Cup (MUNDO DEPORTIVO, 10/9).

Brazilian broadcaster Globo has announced it will broadcast live Saturday's UFC Rio fight between Anderson Silva and Stephan Bonnar, according to UFC fans "will not have to acquire the broadcast through pay-per-view" after Globo's decision to air the UFC Rio event. Commentators Galvão Bueno and Junior Cigano will narrate the fight on the free-to-air channel starting at 7:45pm local time. Besides the main event between Silva and Bonnar, Globo will also broadcast the Glover Teixeira vs. Fabio Maldonado and Rodrigo Minotauro vs. Dave Herman fights. The rest of the fights will be covered via highlight clips (, 10/8).

ESPN Star Sports has confirmed the launch of its first 24/7 football TV channel "FOX Football Channel" in Malaysia, featuring more than 500 league matches from a mix of top football leagues around the world. The channel makes its debut in Malaysia through Telekom Malaysia's first IPTV service HyppTV (ESPN Star Sports). ... Modern Times Group has acquired all of the remaining shares in the Danish 50/50 joint venture company TV 2 Sport A/S (TV 2 Sport) from TV 2 DANMARK. The payment will comprise an "undisclosed cash consideration and the transfer of the exclusive Danish broadcasting rights to the European Handball Championships" for '16 and '18 (, 10/9).