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Volume 6 No. 215
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ManU And Real Madrid Top Global Shirt Sales Chart

ManU and Real Madrid have "sold an average of 1.4 million official replica shirts globally each of the past five years -- more than any other clubs in the world," according to Harris & Miller of SPORTINGINTELLIGENCE. The commercial giants of English and Spanish football wear kits made by Nike and adidas, respectively. The sales numbers are from the '07-08 season to the '11-12 season. The figures are from new research by a int'l sports marketing consultancy, and were published in full by Sportingintelligence. Chelsea is the most significant "climber" since detailed market statistics were last published two years ago. Chelsea was adidas’ second-best selling jersey, tied with Liverpool and Bayern Munich two years ago. However, Chelsea is now alone in second place for adidas -- and fourth overall. There is a misconception that big clubs sell tens of millions of shirts a year, but "this is simply untrue." Only three clubs sell more than 1 million shirts a year (SPORTINGINTELLIGENCE, 10/8).

Best-Selling Club Football Shirts
Nike's Best-Selling Football Shirts
Adidas' Best-Selling Football Shirts
Manchester United 1.4 million
Real Madrid
 1.4 million
FC Barcelona 1.15 million
Chelsea FC  910,000
Arsenal FC
800,000 Bayern Munich  880,000
Juventus 480,000 Liverpool FC*  810,000
Inter Milan
AC Milan
 *Liverpool has since switched away from adidas to Warrior.