Menu
Olympics

Sochi 2014 Unveils Route Of The Olympic Torch Relay

To mark one year before the arrival of the Olympic flame to Russia, the Sochi 2014 Organizing Committee has announced the route that the Olympic flame will travel in the hands of 14,000 torchbearers, over 123 days, and through 2,900 towns and settlements. The Sochi 2014 Olympic Torch Relay, presented by Coca-Cola, Ingosstrakh Insurance Company and JSC Russian Railways, will cover more than 65,000km on foot, and by car, train, plane, and even on a Russian "troika" -- a traditional Russian sleigh pulled by horses or reindeer. Up to 130 million Russians are expected to be able to see the relay as it travels around the country. Sochi 2014 Organizing Committee President and CEO Dmitry Chernyshenko announced the capitals of the different Russian regions that the Olympic flame will visit at a ceremony held Sunday in Moscow. So that as many Russians as possible can experience the Olympic Torch Relay, the route has been designed to try and ensure that 90% of Russia's population will be within an hour of the relay at some stage. This should allow about 130 million residents to be able to see and participate in the event. The Sochi 2014 Olympic Torch Relay will become the longest in the history of the Olympic Winter Games and also among exclusively national relays, in terms of the distance that the relay will cover (Sochi 2014).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2012/10/08/Olympics/Sochi.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2012/10/08/Olympics/Sochi.aspx

CLOSE