ARD Reveals Price List For Commercials During Its Winter Sport Coverage
ARD Werbung Sales & Services (AS&S), the marketing arm of German public broadcaster ARD, "revealed the price list for TV commercials during the '12-13 winter sport season," according to HORIZONT.net. AS&S offers in addition to traditional spots in commercial blocks during winter sport broadcasts a number of other options, which include split and solo spots. The price of a 20-second commercial "varies from €4,400-€19,600 ($5,700-$25,400), which is equivalent to second price of €220-€980 ($285-$1,270)." ARD "will broadcast 34 winter sport events" between November and March (HORIZONT.net, 9/25).