Danish TV Channels DR And TV2 Acquire Olympic Media Rights

Sportfive announced Thursday that media rights in Denmark for the 2014 Sochi Games and the 2016 Rio Games have been awarded to DR and TV2 Denmark A/S (TV2). Both broadcasters are long-standing partners of the IOC and have covered action from the Olympic Games for decades. As in previous years, they have committed to providing extensive coverage of both Games on free-to-air TV and pay-TV channels. For Sochi 2014 and Rio 2016, this will be supplemented by additional coverage on the Internet and on mobile devices. DR Head of Sport Tine Bendix said: "In light of the massive interest for London 2012 from Danish viewers it is important that this great celebration of sport is made available to all Danes" (Sportfive).